GROVA / Marketing Tools

MARKETING TOOLS BY GROVA

UTM Campaign URL Builder

Build consistent campaign links that preserve your existing URL parameters.

Runs in your browser · No account required

Give every campaign a clear source

Your campaign URL

Existing source, medium, campaign, term and content UTM values are replaced. Empty optional fields remove their old UTM values. Other query parameters and fragments are preserved.

A naming system your team can keep

utm_source
Where the click came from: google, instagram or newsletter.
utm_medium
The channel: cpc for paid search, paid_social for paid social, email for email. Presets are editable suggestions.
utm_campaign
A shared campaign identifier, such as autumn_launch.
utm_term / utm_content
Optional keyword and creative identifiers, such as office_space and video_a.

Use lowercase names, agree on separators, and keep a shared naming sheet. Do not put names, emails, phone numbers or secrets in URLs. UTM tags are case-sensitive and do not install analytics for you.

A clearer next step

Want Better Campaign Tracking?

Get a conversation focused on your business. No registration is needed to use the tool.

Frequently asked questions

Can I tag internal website links?

Avoid doing so: campaign tags on internal links can confuse acquisition reporting. Use analytics events to measure internal navigation.

Does this shorten my URL?

No. It creates a direct URL using native URL encoding and sends nothing to a link-shortening service.

Put your insights to work with GROVA

Performance marketing servicesWebsites & landing pagesGrowth strategy & measurement

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