GROVA / Marketing Tools

MARKETING TOOLS BY GROVA

Ads ROI & ROAS Calculator

Understand advertising returns, acquisition costs and break-even ROAS before your next budget decision.

Runs in your browser · No account required

Your campaign numbers

Use figures from the same reporting period. Blank fields stay uncalculated.

Your advertising snapshot

What the numbers mean

ROAS
Revenue ÷ ad spend. A revenue multiple, not profit.
Advertising ROI
(Revenue − ad spend) ÷ ad spend × 100. This excludes product costs and other operating expenses.
CPL / CPA
Ad spend ÷ leads / customers respectively. Zero counts have no finite unit cost.
Lead-to-customer conversion
Customers ÷ leads × 100. Compare matching cohorts and time periods.
Break-even ROAS
1 ÷ gross margin as a decimal. At 40% margin, 2.5× ROAS covers product costs and advertising only. A 0% margin cannot cover positive ad spend.
Estimated contribution after advertising
Revenue × gross margin − ad spend. This is not business net profit and excludes unspecified operating expenses.

A clearer next step

Want to Improve Your Advertising Performance?

Get a conversation focused on your business. No registration is needed to use the tool.

Frequently asked questions

Is advertising ROI the same as net profit ROI?

No. Advertising ROI here subtracts only ad spend from revenue. Use the margin input for an estimate after product costs; salaries, rent, taxes and other unspecified expenses remain excluded.

What is a good ROAS?

It depends on margin, operating costs and customer economics. Your break-even figure is a starting point, not a benchmark or a guaranteed outcome.

Put your insights to work with GROVA

Performance marketing servicesWebsites & landing pagesGrowth strategy & measurement

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